Catatan Perkuliahan

1. Pengantar Psikologi Media Digital
2. Motivasi dan Keterikatan
3. Persuasi Publik
4. Konflik, Drama, dan Pikiran Kritis
5. Studi Kasus Youtube, Tik Tok dan Instagram
6. Branding

Buku Rujukan

• Influence: The Psychology of Persuasion - Robert B. Cialdini
• Age of Propaganda: The Everyday Use and Abuse of Persuasion - Anthony R. Pratkanis
• LikeWar: The Weaponization of Social Media - P.W. Singer
• Designing Brand Identity: An Essential Guide for the Whole Branding Team - Alina Wheeler
• Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too - Gary Vaynerchuk
• Ogilvy on Advertising - David Ogilvy

Open Course Terkait

Artikel Terkait

• Consumer Psychology Syllabus - Society for Consumer Psychology